[Last Updated: December 20, 2024]
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”, “our”, or “us”) maintain our websites available at: www.viber.com and www.forbusiness.viber.com, and our mobile applications, services and tools (collectively, the “Services”, and as further detailed under Viber’s Terms of Service).
We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purposes, including to learn more about how people use the Services (e.g., through internal statistics) in order to enhance and improve our Services, provide our users with personalized content including ads, for security purposes, etc.
This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral part of Viber’s Privacy Policy and further details the data we collect for advertising, directly from you or by using cookies, pixel, SDK and tracking technologies, how we use this data, and your opt-out rights and options.
Table of Contents
- Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
- Cookies & Tracking Technologies Used on Viber Services
- Advertising and Marketing Policy
- Your Choices & How to Opt-Out
- Additional Information – Types of Tracking Technologies and Unique Identifiers
- Contact Us
Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
We, and our third-party partners, use cookies on our websites, as well as other tracking technologies on our Services, including, for example, technologies known as HTTP cookies, HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined below), used for tracking on our mobile application (collectively, shall be referred to herein for convenience as “Cookies”, unless otherwise stated). You can find explanation regarding each such technology under the Additional Information – Types of Tracking Technologies and Unique Identifiers section below, and with respect to the use of Unique Identifiers under the Advertising and Marketing Policy section below.
A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone) web browser when you visit a website, interact with advertisements or other features, etc., and is stored on your device hard drive so that a website can recognize your device once you visit the website again. Cookies and other tracking technologies usually include an identification number that is unique to the device or the browser you are using (meaning, a unique series of numbers and letters assigned to your device or browser, and including an identifier known as “advertising identifier”) (“Unique Identifier“). We use “first” and “third-party” Cookies. First party cookies are used and controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are operated by third parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close your browser). We use both session and persistent Cookies.
Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our websites, for when you later return to it; or for authentication, we use cookies to verify your account and determine when you’re logged in so that we can make it easier for you to access; or to help us understand how users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide our content and Services as well as for our third-party partners to provide personalized advertisements, insights, recommendations, and measurements.
In general, we use the following categories of Cookies as part of our Services:
- Strictly Necessary Cookies:
These Cookies are necessary in order to provide Services and features you have specifically requested (meaning, set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms), as well as necessary for our website to function and for fraud prevention and security purposes. That is why these Cookies cannot be switched off in our systems. If you set your browser to refuse these Cookies, some parts of the Services may not then work.
- Analytics and Performance Cookies:
These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us understand which pages are the most and least popular and learn how visitors move around the Services. If you do not allow these Cookies we will not know when you have visited our Services and will not be able to monitor its performance.
- Functionality Cookies:
These Cookies enable the website to provide enhanced functionality and display customized videos and images. They may be set by us or by third party providers whose services we have added to our webpages. We may also use Cookies to tell us, for example, whether you have visited the Services before or if you are a new visitor. If you do not allow these Cookies, then some or all of these services may not function properly.
- Targeting Cookies:
These Cookies may be set through our Services by us or by our advertising partners. They may be used to deliver content, including ads, relevant to your interests on our Services. They may also be used by such partners to build a profile of your interests and show you relevant adverts on other sites. These Cookies are based on your Unique Identifier. If you do not allow these Cookies, you will experience less targeted advertising.
Note that, at any time you are able to change your Cookies settings and the tracking operation to control Cookies placement by limiting use of Cookies on your device, opt out or delete certain Cookies already stored on your device – all as detailed under the “Your Choices & How to Opt-Out” section below. Where required under applicable laws, we will obtain your consent for data collection through use of Cookies.
Cookies & Tracking Technologies Used on Viber’s Services
The following tables set out details of the third-party Cookies we use as part of our Services and the purposes for which we use them, as well as links to such third-parties’ notices and policies, related to their data collection and privacy practices, and in some instances opt-out of certain of their activities.
| Third Party | Service | Privacy Information and Choices |
| Google Ad Manager (mobile) and Google Tag (desktop) | Advertising | For privacy information, go to:
https://policies.google.com/privacy To opt-out, visit: For additional information regarding our use of Google products, visit: |
| Google Analytics | Google Analytics for Display Advertisers, and Ads Preferences Manager | For privacy information, go to:
http://www.google.com/intl/en/policies/privacy/ To opt-out install the plug-in: https://tools.google.com/dlpage/gaoptout For additional information regarding our use of Google products, visit: |
| Google Tag Manager | Widgets, Tag Manager | For privacy information, go to:
http://www.google.com/policies/privacy/ To opt-out, visit: https://myaccount.google.com/data-and-personalization For additional information regarding our use of Google products, visit: |
| Adjust | Installs of applications, in app usage, conversion tracking, fraud prevention | For privacy information, go to:
https://www.adjust.com/terms/privacy-policy/ To opt-out, visit: |
| Firebase Analytics | App performance tracker, installs of applications, in app usage, conversion tracking | For privacy information, go to:
https://policies.google.com/privacy?hl=en-US For additional information regarding our use of Google products, visit: https://policies.google.com/technologies/partner-sites You can opt out from the sharing of your Unique Identifier and associated events, via your device settings or by switching the Analytics toggle off in our App settings. |
| Crashlytics | App performance tracker | For privacy information, go to: |
| Sentry | App performance tracker | For privacy information and to opt-out, go to: |
| Mixpanel | In-app analytics | For privacy information, go to:
To opt-out, visit: |
| Instapage | Landing pages tracking | For privacy information, go to:
https://help.instapage.com/hc/en-us/articles/4406003865111-Instapage-essential-cookies To opt-out, go to: https://help.instapage.com/hc/en-us/articles/360012794231-Cookie-opt-out-notification |
| Braze | In app usage, conversion tracking | For privacy information and to opt-out, go to: |
| Survey Monkey | Surveys | For privacy information, go to:
https://www.surveymonkey.com/mp/legal/privacy/ To opt-out, visit: https://help.surveymonkey.com/en/surveymonkey/account/opt-out/ |
| Google Ads | User acquisition, conversion | For privacy information, go to:
https://policies.google.com/privacy?hl=en-US#infochoices To opt out, visit: https://policies.google.com/technologies/ads?hl= en-US For additional information regarding our use of Google products, visit: |
| Criteo | User acquisition, conversion | For privacy information, go to:
https://www.criteo.com/privacy To opt out, visit: https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers For additional information, visit: https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications |
| Huawei Mobile Services Core (HMS Core) | Supporting Huawei Mobile services (e.g. Supporting push messages and location sharing) | For Privacy Information, go to:
https://consumer.huawei.com/sa-en/privacy/privacy-policy/ For additional information, go to: |
| Meta Audience Network | Advertising | For Privacy Information, go to:
https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0 For additional information, go to: https://accountscenter.facebook.com/ad_preferences/ad_settings/ |
| Amazon Publisher Services (mobile) and Amazon Apstag (desktop) | Advertising | For Privacy Information, go to:
https://aps.amazon.com/aps/privacy-policy/ For additional information, go to: |
| Snap Inc. | Viber Lenses feature | Viber Lenses are an augmented reality tool powered by Snap technology.
For Privacy Information, go to: |
Cookies we use on our main website (www.viber.com):
| Type of cookie | Name of cookie | Source | First Party/ Third Party |
Lifespan |
| Strictly necessary cookie | OptanonAlertBoxClosed | OneTrust | First Party | A year |
| Strictly necessary cookie | OptanonConsent | OneTrust | First Party | A Year |
| Strictly necessary cookie | RT | Akamai | First Party | 7 days |
| Strictly necessary cookie | referrer04_0 02 | Viber.com | First Party | A month |
| Strictly necessary cookie | nlbi_XXXXXXX | comeet.co | Third Party | Session |
| Strictly necessary cookie | referrer04_0 02 | www.comeet.co | Third Party | 30 days |
| Strictly necessary cookie | referrer04_0 02 | comeet.co | Third Party | A month |
| Strictly necessary cookie | visid_incap_XXXXXX | comeet.co | Third Party | 1 year |
| Strictly necessary cookie | incap_ses_* | comeet.co | Third Party | Session |
| Strictly necessary cookie | sysid | www.viber.com | First Party | Session |
| Performance and Analytics Cookie | _gid | Viber.com | First Party | A day |
| Performance and Analytics Cookie | _gat_UA- | viber.com | First Party | a few seconds |
| Performance and Analytics Cookie | _ga | viber.com | First Party | 400 days |
| Performance and Analytics Cookie | _gid | comeet.co | Third Party | A day |
| Performance and Analytics Cookie | mp_ |
Mixpanel | Third Party | 1 year |
| Functional cookie | pll_language | www.viber.com | First Party | 1 year |
| Targeting cookie | YSC | youtube.com | Third Party | Session |
| Targeting cookie | VISITOR_INF O1_LIVE | youtube.com | Third Party | 6 months |
| Targeting cookie | VISITOR_PRIVACY_METADATA | youtube.com | Third Party | 6 months |
| Targeting cookie | IDE | youtube.com | Third Party | 400 days |
| Targeting cookie | test_cookie | doubleclick.net | Third Party | a few seconds |
Cookies we use on our B2B website (www.forbusiness.viber.com):
| Type of cookie | Name of cookie | Source | First Party/Third Party | Lifespan | |
| Strictly necessary cookie | OptanonAlertBoxClosed | www.forbusiness.viber.com | First party | 365 days | |
| Strictly necessary cookie | OptanonConsent | www.forbusiness.viber.com | First party | 365 days | |
| Performance/Analytics cookie | _ga_xxxxxxxxxx | Viber.com | First party | 1 year | |
| Performance/Analytics cookie | _ga_DBCT3C7B6C | Viber.com | First party | 395 days | |
| Performance/Analytics cookie | _ga | viber.com | First party | 395 days | |
| Targeting | VISITOR_INFO1_LIVE | youtube.com | Third party | 6 months | |
| Targeting | YSC | youtube.com | Third party | Session | |
| Targeting | VISITOR_PRIVACY_METADATA | youtube.com | Third party | 5 months | |
Advertising and Marketing Policy
As part of our Services, we display ads and offers. The purpose of this policy is to provide transparency about how we collect, use and share your data with respect to ads. You can find more information about our privacy practices in our Privacy Policy.
- Offers and Advertisement on Viber:
To make our ads relevant, we use information we learn about you and that our advertisers and partners (listed HERE) provide us with. That information includes information received directly from you, or information we collect or indirectly infer about you or about your use of the Service, as detailed below:
Information that is provided by you: includes your identifiers such as your mobile phone number country code (from where we are able to know your country level location), personal details provided at registration (e.g. name, age or age range), and GPS location data (if you explicitly provide us with your consent through the App settings, which you can withdraw at any time).
Information we automatically collect from you: including through Cookies and tracking technologies, includes location (city or country level extracted from the IP address), Unique Identifier, your activity data within the App and Service based on your engagement with communities, channels, bots, businesses and links you interact with inside Viber (e.g. data about the communities, business accounts and channels you have visited, or follow, or manage, messages you have liked, messages you have sendt, the content you have post or viewed, links you have clicked on), and contextual information based on device information, such as your OS, language selection, etc.
Information we infer based on your activities: such as your age range (for example 20-30), your gender and your interests.
Information we receive: We may receive data associated with your Unique Identifier from trusted third parties, which is used to show you more relevant ads and content on our Services or for better advertising analytics, based on information and your activity collected by such third parties on other websites and services outside Viber. This means that the Unique Identifier associated with your device could be linked to certain characteristics and interests as part of our aggregated segmentation groups for advertising purposes.
We also use Unique Identifiers for our own marketing and advertising campaigns, to make them more relevant and meaningful to you, and to track the efficiency and analyze these campaigns, both on our Services and on other websites or mobile apps.
- Third Party Advertisement:
We may generate and share a Unique Identifier, through our use of Cookies and tracking technologies, with our third party advertising partners and advertising service providers (listed HERE), along with certain data collected from you as detailed above. This includes partners managing our advertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us including for Viber’s own marketing campaigns, and also advertisers themselves and their agencies or third parties managing their advertising demands. The advertising networks that deliver ads on our Services use cookies, pixels or other tracking technology. Some of these third parties may combine information they collect from our Services with other information they have independently collected relating to your web browser’s activities across their network of websites. These third parties collect and use this information under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights with them.
- Viber Marketing and Ads of Viber Services:
Additionally, when we market the Viber App and Services, through our trusted third party marketing partners, such partners place Cookies to receive such data as: clicks on our own ads (and the subsequent installs of our app) delivered on third party services, ad measurements, etc. This information helps us learn more about the subsequent user activity and preferences on our Services, find similar users, optimize our campaigns and marketing efforts, grow our user-base, measure and assess the performance of our content. The advertising networks or content providers that deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
For users in the EEA, and the UK and Switzerland, we attest to industry standard related to the use of Cookies for advertising purposes. We have implemented consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and we follow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect your preferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad preferences and these changes will apply going forward. Users from California may also limit the use of GPS information, and for US states residents, as detailed in our United States Regional Privacy Notice (“US Notice”), you may opt-out from cross-behavior advertisement or targeted advertisement as further detailed herein below or under the US Notice and CCPA Notice (as applicable).
Your Choices & How to Opt-Out
You have the choice whether to accept the use of Cookies or not, except for those that are Strictly Necessary to operate the service through our cookie notice as appears on the website.
You may opt-out of the data collection, sharing process and advertising services related to Cookies, as follows:
- Cookies Setting Tool:
You can opt-out from web cookies (except for those that are Strictly Necessary) through the ‘Cookies Settings’ featured within the cookie banner on our websites. Click on the different category headings to find out more and change our default settings. The preferences you chose will be stored in a separate cookie that is stored uniquely on your device. Please note that your preference settings will not be known if you visit our website or App from another device, use a different browser, or reset your current browser, and that you need to specify your preference settings again in such cases.
- Browser Settings:
You may set your browser to block Cookies, or to indicate when a Cookie is being set, by adjusting the privacy and security settings of your web browser. Please refer to the support page of the browser you are using. In this regard, following are some links, which you may find useful:
- Mobile Devices:
To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device:
-
- Android/iOS Device: On Android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device or the following links:
-
- Apple’s App Tracking Transparency Prompt: With iOS 14.5, Apple introduced the AppTracking Transparency (ATT) framework, which requires any app to ask its users for their permission to access their device’s advertising identifier and use the data about them received from the apps and websites owned by other companies, for targeted advertising or advertising measurement purposes. Viber will allow you to make your own choice by reacting to the ATT Prompt, which will be displayed prior to connecting identifiable data collected on Viber with identifiable data from other companies’ apps and websites, for advertising purposes. Furthermore, you will always have an option to opt out of such tracking by visiting your iOS device’s settings menu. Once the setting is changed, we will make this change to take effect in our systems as soon as possible. More information on the AppTracking Transparency (ATT) framework is available HERE.
- Analytics: You can also disable analytics for mobile apps from the settings screen on your mobile device.
- Specific Region Control: If you are a user in the EEA, or the UK, you can also control the “manage ad preferences” setting on your Viber privacy settings (for more information see our EU Region Privacy Notice). If you are a California, Colorado, Connecticut, or Virginia user, you can switch on the “Do not sell or share my personal information” toggle (for more info see US Notice) – in which case we will not share your Unique Identifier with our third-party advertisers. If you are having trouble finding the “Do Not Sell or Share My Personal Information” toggle you can send us an Opt-Out request at any time via the following link: https://support.viber.com/customer/portal/emails/new?type=CA.
- Location: To opt-out of exact location tracking when using our App, you can use the settings of your device, or the Viber privacy settings. You may also limit the use of GPS information by controlling the accurate location toggle through the App privacy settings.
- Opt-Out Provided by Third Parties:
The table above, detailing out third party partners, further includes reference to their applicable webpage related to opt- out controls made available by such third parties.
You may opt-out of additional third-party advertising networks using the tools offered by the Network Advertising Initiative’s Website, at: http://www.networkadvertising.org/managing/opt_out.asp and following the directions there, Digital Advertising Alliance’s (“DAA”): https://www.aboutads.info/choices and https://www.aboutads.info/appchoices, or by Global Privacy Control.
Please note that, in the event you disable certain Cookies and tracking technologies (e.g., functional cookies, Unique Identifier), you may not be able to take full advantage of all the features of our Services and some parts of the Services may not function properly. In addition, note that, rejecting Cookies and tracking technologies does not mean that you will no longer see ads when you visit our Services. Viber is not responsible for the effectiveness of any opt-out options provided by third parties.
For more information of your rights and choices, please see the US Notice and the EU Region Privacy Notice.
Viber participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Viber operates Consent Management Platform (own use) with the identification number 171.
In the US, Viber follows the Policy Framework for Addressable Media Identifiers (by Digital Advertising Alliance).
Additional Information – Types of Tracking Technologies and Unique Identifiers
| Cookies/HTML5 Local Storage | A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5. | |
| Embedded Script | An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter. | |
| Unique Identifier | A unique identifier is a serial number, or string of characters, specific to a user’s mobile device. It is stored on the mobile device and can be retrieved by any app that is downloaded and installed. Apps typically retrieve this identifier for identification when communicating with servers. This identifier is a tool that allows us and our advertising and marketing partners and service providers to identify your device for tracking user advertising activities and preferences (to know when and which kind of ad has been viewed or clicked, led the user to install an app, make our own marketing and advertising campaigns more relevant and meaningful to user, and to track the efficiency and analyze these campaigns). This identifier is currently the main persistent means of tracking advertising and marketing activity on and across devices. | |
| SDK (Software Development Kit) | An SDK is a set of tools that developers use to build apps. It helps apps work with other software or services. For example, an SDK might help create an app user interface, track how you use an app or show you ads. SDKs can also manage cookies, scripts, and unique identifiers to collect data and improve your app experience. | |
Contact Us
For any queries in relation to this Ads & Cookies Policy please contact us at:
- Our online form available at: https://vb.me/ContactUs.
- Using the “contact us” form on the App.
- By Email: privacy@viber.com
- By mail:
Viber Media S.à r.l.,
Attention: Privacy Policy Administrator
2, rue du Fossé, L-1536 Luxembourg, Grand Duchy of Luxembourg.
In the event you read this Ads & Cookie Policy in any language other than English, you agree that in the event of any discrepancies, the English version shall prevail.
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