Senior B2B Global Marketing Manager

Description

At Rakuten Viber, we are dedicated to providing added value to ensure businesses stay connected with their clients and thrive in the digital world. With millions of users, thousands of brands, and a strong presence in various markets, we are seeking a Senior Global Marketing Manager with a focus on digital and content to drive brand awareness, lead generation, and revenue growth for Viber for Business solutions.

This role will play a pivotal part in developing and executing comprehensive marketing strategies, leveraging digital channels and content creation to enhance our brand presence and engage with our B2B audience effectively across different regions and markets.

If you are passionate about leveraging digital channels and content creation to drive business growth on a global scale, we encourage you to apply for this exciting opportunity at Rakuten Viber. Join us in shaping the future of communication and connectivity worldwide.

Responsibilities

• Develop and execute comprehensive marketing strategies targeting B2B customers globally to drive brand awareness, lead generation, and revenue growth
• Create and execute marketing campaigns tailored to specific objectives and business products, across various regions and markets
• Prepare a digital strategy for Viber for Business, including SEO optimization and analytics to maximize visibility and engagement on a global scale
• Coordinate the creation of SEO-optimized content for B2B platforms, including website, blog, and social media channels, ensuring alignment with global marketing objectives
• Lead the creation of AI-powered blog articles, collaborating with external agencies to ensure high-quality text and visual content that resonates with our global B2B audience
• Plan and execute social media marketing strategies
• Develop and execute lead generation strategies, including creating lead generation content and executing promotional campaigns to drive customer acquisition globally
• Utilize marketing automation tools, CRM systems, and analytics platforms to track and measure the effectiveness of B2B marketing efforts, optimizing campaigns for maximum impact on a global scale
• Analyze market trends, customer insights, and competitor activities to identify new opportunities and optimize marketing strategies for the B2B segment across different regions and markets
• Coordinate project-related documentation, including contracts, statements of work (SOWs), and invoices, to ensure smooth execution of marketing initiatives on a global scale

Requirements

• 7+ years of experience in digital marketing with a focus on B2B audience engagement on a global scale.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, lead generation, and revenue growth.
• Strong understanding of performance marketing metrics, SEO principles, and analytics tools, with the ability to apply them across different regions and markets.
• Excellent project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced global environment.
• Exceptional communication and collaboration skills to work effectively with internal teams, external agencies, and stakeholders across various regions and markets.
• Analytical mindset with the ability to interpret data and insights to inform marketing decisions on a global scale.
• Bachelor’s degree in Marketing or related field