Product Communications Manager

Description

At Viber, we connect people–no matter who they are or where they are from. We dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses, and celebrities. Viber is a super-app and an all-in-one platform for everything communications-based, with many different business and financial services, including payment solutions for users to make transfers, purchases, and much more!

We are seeking a dynamic and talented Product Communications Manager to spearhead our Marketing and PR initiatives for both new and existing products and innovation projects. This role is pivotal in driving the communication strategy, ensuring our messaging resonates across all channels and markets in Europe. The ideal candidate will possess exceptional project management skills, attention to detail, a flair for writing compelling PR content, and the ability to develop and execute comprehensive go-to-market strategies. This will include utilizing a broad range of in-app and out-of-app channels such as influencer marketing, partnerships, editorials, and implementing out-of-the-box communication ideas. Reporting directly to the Regional Marketing and PR Heads for Europe, this role will be crucial for shaping our innovative projects’ public perception and market success.

Responsibilities

Develop and Implement Communication Strategies:

• Craft and execute multi-channel communication plans for product launches and ongoing marketing initiatives and innovation projects.
• Coordinate with global and regional Marketing, PR, Product, Brand and Content teams to ensure consistent and effective messaging across all platforms.
• Work closely with product management and sales teams to ensure successful product launches.

Marketing Campaigns:

• Collaborate with creative teams to develop engaging content for social media, CRM marketing, and other channels.
• Analyze campaign performance, produce comprehensive reporting and optimize strategies based on data-driven insights.

Project Management:

• Oversee multiple projects simultaneously with great attention to detail, ensuring timely and effective delivery.
• Coordinate with internal teams and external partners to align efforts and achieve business objectives.

Public Relations:

• Write and distribute press releases, media pitches, and other PR materials through our local market agencies.
• Build and maintain relationships with key media contacts, journalists, and influencers.
• Monitor media coverage, analyze trends, provide comprehensive reporting, and manage crisis communication when necessary.
• Support the PR team with event organization and execution.

Requirements

• Minimum of 4 years of experience in Marketing, PR and/or Communications, preferably within the tech industry and/or digital agencies. 
• Proven track record of project managing successful PR and marketing campaigns.
• Exceptional project management skills with the ability to juggle multiple priorities.
• Strong writing and editing skills, with a talent for creating compelling content.
• Proficiency in using marketing and PR tools and platforms.
• Excellent interpersonal and communication skills.