Performance Marketing Manager

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

We are looking for a dynamic and results-driven Performance Marketing Manager to join our central Growth team. This role will be responsible for driving both organic and paid app installs through various digital user acquisition channels, while also overseeing App Store Optimization (ASO) activities to ensure the Viber app ranks highly in app store search results and attracts high-quality users. The Performance Marketing manager will be in charge of various cross-regional projects that will entail user acquisition strategy, paid advertising, organic growth, active collaboration & communication with key stakeholders, as well as budget management.

Responsibilities

• Develop and execute comprehensive user acquisition strategies to drive app installs and user growth, aligned with Viber’s key markets and business objectives
• Identify and leverage new and existing digital channels to maximize reach and efficiency
• Collaborate with product marketing & creative teams to develop compelling ad creatives and messaging
• Implement and manage App Store Optimization (ASO) strategies to improve app visibility and organic downloads
• Conduct keyword research, optimize app store listings, and track performance metrics
• Stay updated on mobile industry best practices and algorithm changes
• Design and execute A/B tests to optimize app store elements such as screenshots, icons, and descriptions
• Collaborate & coordinate your activities with marketing, product, creative and analytics stakeholders to drive the best results for your activities
• Manage (set up) end-to-end analytics to optimize paid user acquisition strategies, including tracking campaign performance, analyzing user behavior, and driving data-driven decisions for growth
• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), Apple search ads, and other relevant platforms
• Monitor and analyze campaign performance, adjusting strategies to meet KPIs and ROI targets

Requirements

• 5+ years of experience in performance marketing, user acquisition, or a similar role, within the mobile app industry and in an international working environment  
• Strong understanding of ASO best practices and experience with app store optimization.
• Proven track record of managing successful paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other digital platforms.
• Proficiency in analytics tools such as Google Analytics, Adjust, Data.ai, or similar. Experience running Tiktok Ads/other channels – advantage
• Excellent analytical skills and the ability to interpret data to make informed decisions. A quantitative mind and love for numbers,high Excel (Google Spreadsheet) proficiency
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Self-motivated, results-oriented, and able to work independently.
• Excellent English (spoken and written)

Advantages

• Experience with international utility/communication apps
• Development background / experience in mobile analytics settings
• Team leadership experience