Marketing Lead

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

As a Marketing Lead, you will be responsible for steering the growth of Rakuten Viber, developing and implementing local marketing strategies that promote Viber’s features and content and reinforce brand image in Ukraine and counties with Ukrainian diaspora, such as Poland and Czech. You will have the authority and responsibility to develop fully local strategies and campaigns for Ukraine, considering that this is one of the key markets for Rakuten Viber and it’s quite specific. You will have the opportunity to impact tens of millions of users via free in-app tools of Rakuten Viber. You will oversee the work of Marketing Manager and collaborate with PR, business development, creative and CRM teams to create and steer marketing campaigns.  

Responsibilities

• Develop and execute comprehensive marketing strategies to promote our brand, drive user engagement, and support the launch of new products and features
• Lead the planning, implementation, and monitoring of high-impact marketing campaigns across various channels, ensuring alignment with business goals
• Conduct detailed performance analysis of the marketing campaigns and features performance to measure the effectiveness of initiatives and to identify growth areas
• Gather and analyze market insights to stay ahead of consumer trends and app performance, relying on various sources: in-house analytics, user surveys, ad-hoc researches conducted by the agencies
• Lead cross-channel management with in-app CRM campaigns (dozens of millions of users), our local Viber channels (5M+ subscribers), and local TikTok account (1M+ likes) 
• Oversee the creation of engaging content including promotional materials, sticker packs, and lenses to enhance user engagement and brand visibility
• Work closely with the Business Development team to design and execute co-branded marketing activities with strategic partners
• Oversee the marketing budget, ensuring all campaigns are cost-effective and deliver a strong ROI
• Manage and mentor Marketing Manager and a team of freelance partners, fostering a culture of creativity, collaboration, and continuous improvement

Requirements

• 7+ years of experience in digital marketing. Experience with leading B2C consumer app is a must. Experience with Ukrainian audience would be a big advantage.
• Knowledge of performance marketing tools/metrics
• Proven track record in creation successful marketing strategies 
• Demonstrated ability in managing marketing campaigns, monitoring their performance, and making necessary adjustments for optimization
• Proven experience in content creation with service providers
• Experience in managing large-scale CRM campaigns and social media platforms
• University degree in Marketing, Economics, Management or related field

Skills

• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong project management skills and ability to multitask
• Excellent collaboration and leadership skills, with the ability to inspire and motivate a team
• Excellent communication skills in English, both written and verbal