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ASO & User Acquisition Manager
Description
Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.
Viber is looking for an experienced ASO & User Acquisition Manager to join our Growth team. As an ASO & User Acquisition Manager, you’ll be responsible for paid and organic user acquisition activities, including research, execution, optimization, analysis and knowledge sharing.
Responsibilities
- Plan, manage and execute effective ASO strategies to improve app visibility, rankings and organic downloads
- Design and execute A/B tests to optimize app store elements such as screenshots, icons, and descriptions
- Strategize, oversee, and optimize extensive user acquisition campaigns across various channels
- Analyze and optimize campaigns constantly to meet engagement KPIs
- Collaborate & coordinate your activities with marketing, product, creative and analytics stakeholders to drive the best results for your activities
- Communicate regularly the results of your activities and upcoming plans
- Develop strong relationships with our different partners and seek out new opportunities.
- Maintain a pulse on trends in the mobile marketing industry
Requirements
- 3+ years of proven experience in developing and executing ASO strategies and a track record of improving app store rankings and increasing downloads
- At least 3 years experience in planning and managing Google UAC, Meta, and Apple Search Ads campaigns for mobile apps at a minimum budget of $1M/year. Experience running Tiktok Ads/other channels – advantage
- A quantitative mind and love for numbers, exceptional analysis skills, and high Excel (Google Spreadsheet) proficiency
- Attention to detail and ability to prioritize and work against deadlines and performance goals
- Self-motivated, agile, and independent
- Ability to multitask while tracking changes and performance regularly
- Excellent communication and interpersonal skills
- Excellent English (spoken and written)
Advantages
- Experience with utility/communication apps
- Development background / Experience in mobile analytics settings
- Proficiency in tools such as App Annie, Sensor Tower, Mobile Action, or similar