ASO & User Acquisition Manager

Marketing, Kyiv, Ukraine (hybrid), July 11 2024

Description

Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

Viber is looking for an experienced ASO & User Acquisition Manager to join our Growth team. As an ASO & User Acquisition Manager, you’ll be responsible for paid and organic user acquisition activities, including research, execution, optimization, analysis and knowledge sharing.

Responsibilities

Plan, manage and execute effective ASO strategies to improve app visibility, rankings and organic downloads
Design and execute A/B tests to optimize app store elements such as screenshots, icons, and descriptions
Strategize, oversee, and optimize extensive user acquisition campaigns across various channels
Analyze and optimize campaigns constantly to meet engagement KPIs
Collaborate & coordinate your activities with marketing, product, creative and analytics stakeholders to drive the best results for your activities
Communicate regularly the results of your activities and upcoming plans
Develop strong relationships with our different partners and seek out new opportunities.
Maintain a pulse on trends in the mobile marketing industry

Requirements

3+ years of proven experience in developing and executing ASO strategies and a track record of improving app store rankings and increasing downloads
At least 3 years experience in planning and managing Google UAC, Meta, and Apple Search Ads campaigns for mobile apps at a minimum budget of $1M/year. Experience running Tiktok Ads/other channels – advantage
A quantitative mind and love for numbers, exceptional analysis skills, and high Excel (Google Spreadsheet) proficiency
Attention to detail and ability to prioritize and work against deadlines and performance goals
Self-motivated, agile, and independent
Ability to multitask while tracking changes and performance regularly
Excellent communication and interpersonal skills
Excellent English (spoken and written)

Advantages

Experience with utility/communication apps
Development background / Experience in mobile analytics settings
Proficiency in tools such as App Annie, Sensor Tower, Mobile Action, or similar

Apply

About

At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services